All images: Hot 97
Chicago fashion designer Don C has collaborated with Wendy’s for exclusive March Madness inspired apparel. Don C is notably recognized as the creative force behind some of the most popular urban apparel partnerships with Mitchell and Ness, NBA, Levis, Nike, and the Jordan 2 design. His signature Chicago python brimmed buck-fifty hats have been worn by countless celebrities including longtime friend Kanye, Jay-Z, and Rhianna. His signature Just Don line boasts a variety of pieces that incorporate unique, unconventional textile combinations of velvet, denim, wool, lamb, python leather, and gold hardware.
For the Wendy’s collaboration, the fashion entrepreneur took a less elaborate design approach, creating a casual collegiate feel to encapsulate the feel of NCAA fan attire.
“I like to always juxtapose something outside my comfort zone and infuse it with sports. I am happy to bring stuff that’s not in the basketball space and partner it with the iconic Wendy’s,” he told Hot 97.
Don C also credits his father for his love of sports and the nostalgic elements incorporated into his designs. The collection will have limited availability regionally but will certainly be available at the Final Four in San Antonio.
Visit Hot 97 for the full exclusive.